Online marketing campaign provides free horse feed
The horse feeds company promised to donate 1kg of feed to every person who clicked ‘like’ on their Facebook page.
Redwings is the largest horse sanctuary in the Uk. With nine sites all Britain, they provide round the clock care to horses, ponies and donkeys who are in need of looking after. As the organisation is funded completely on public donations, this campaign has given a significant boast to the Redwings who currently have over 1100 residents and another 500 in guardian homes. After 15,500 people clicked on “like” in support of this campaign, Spillers will now feed over 350 horses for more than two months.
Sarah Kitson, marketing manager for Spillers says: “We very much admire Redwings’ expertise and dedication in providing neglected and unwanted horses and ponies with a new start in life. It is a privilege and a pleasure to be able to support them in this way and we wish the staff and the equine residents a very Merry Christmas.”
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