Horse of the Year Show reverts to five days
The Horse of the Year Show has been reduced from six days to five in a cost cutting move because of the Olympics.
Organisers of the event added an extra day for this year so they could hold the Express Eventing final but worries about diluting the audience rather than increasing it, along with the number of equine insurance subscribers likely to head to the Olympics, have played a part in the decision to remove it .
It was deemed that horse insurance customers would choose to go to the Olympic equestrian events over the Horse of the Year Show rather than both because of the cost.
Spokesman for Express Eventing Paul White told Horse and Hound it was in discussions with different venues that held the 2011 series about possibly returning for the final next year.
Explaining one of the reasons for the reduction Horse of the Year Show organiser Grandstand's Helena Pettit added: "People have already bought tickets for the Olympics – it will be an expensive year for our audience."
Express Eventing is the exciting and fast-moving version of eventing that consists of five shows throughout the year.
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