Blenheim Horse Trials introduces smartphone technology
Visitors to the prestigious Blenheim Horse Trials this year will be able to keep up to date with all the goings on at the four-day event on their smartphones.
People will have the opportunity to hear what course designer Eric Winter and top riders think about the cross-country exhibition thanks to quick response (QR) mobile phone technology.
QR codes will be installed into the fence name boards, which will allow people to scan them and hear experts talk about each obstacle.
The time to make videos for upload on the smartphones will be tight but organisers are confident the task is achievable.
Event director Mandy Hervieu said QR codes are frequently used on products and as such it was thought the opportunity would help make the whole experience for spectators more interactive.
"Traditionally, course walks with riders have been very popular, but these are not always at a time that is convenient. QR codes enable anyone with a smartphone to benefit from a course walk," she added.