BHA congratulates courses over racecourse attendance
The British Horseracing Authority (BHA) has moved to congratulate individual courses in the UK after it was revealed that attendances in 2011 were up once again, despite the bleak economic outlook.
Racecourses managed to attract a record 6.15 million people throughout the year and chief executive officer of the BHA Paul Bittar was delighted with the record figures.
Mr Bittar said the widespread popularity of racing and in particular the festivals is reflected in the figures and this is a tremendous achievement to market the races properly to continue to attract millions of visitors.
"With last year's figures completing a third consecutive rise and topping the previous high from 2004, there appears to be a direct correlation between positive racecourse attendance figures and a central PR presence," he added.
Royal Ascot was forced into an embarrassing apology earlier this week after labelling race-goers that did not conform to new dress code rules with an orange sign. The racecourse has since said it would refund everyone that was tagged with the sign.
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